Do marketers know our brain better than we do?

Anticipations

Blog Naver

You ever wonder how marketers get you to purchase their products? It all starts with psychology - the way people think, why they purchase certain products and how they respond to them. So many marketing strategies depend on psychology. One area of psychology that marketers focus on is the their consumers anticipations - “ mentally preparing for and expecting a certain outcome or result.” (unbounce)

“We can’t stop anticipation from happening. The human brain is always on and always working. Anticipation is rooted in the portion of the brain known as the cerebellum, which controls anticipation always in play, the human brain desires more dopamine.” (unbounce) Dopamine is the neurotransmitter that controls happiness.  Dopamine stimulates in the brain when we experience and expecting good things. SInce humans are wired to positive anticipations,  Marketers often can pull consumers in by using positive slogans that people can have a positive anticipation with that would gather interest. Not only slogans, but color schemes associated with happy prompts and also pictures associated with positive anticipations that will keep the customers wanting more and more of what the marketers trying to sell.

The marketers can reil in customers in many ways, but he/she must make sure they aren't pushing away instead. This often happens when the customer gets what they aren't expecting. “When the user faces a process that is different from what they expect, they experience a sense of psychological distress.” (unbounce) Anticipation decreases when we become distressed. Marketers must make sure their ads aren't too long, too short or anything that might make the customer want to avoid the product. It may be difficult, but what with the right marketing strategy consumers will have a positive anticipation for the product and may be more motivated to purchase in the future.

Future Research Question: Other ways companies try to get your brain to release dopamine.