Ticket prices differ entirely from their face value to the total price of the tickets. Over the past few years, Ticketmaster has been able to increase revenue immensely. Steve Knopper of the magazine Rolling Stone looks into their revenue and sees exactly how they are doing it and what goes into this empire.
One way that Ticketmaster is making such a large amount of money these past few years is that they are “charging fans $2.50 to print their own tickets.” This may not seem like a lot but once everyone that buys tickets off their website that can lead to millions of dollars in revenue. For example, say at Soldier Field in Chicago, which seats 61,500 people, sells out and every person bought their tickets from ticketmaster and chose to print their tickets, Ticketmaster would make $153,750 just on printing fees. On top of this, they have additional fees of about “10 percent per ticket, or between $2.50 and $25 per show.” These can add up quickly and while not all of this goes directly to Ticketmaster they use it to pay workers, the venue, and promoters. However,a large chunk of that has led to Ticketmasters success.
Due to “ticket sales in the U.S. have more than tripled over the past 10 years” Ticketmaster has been able to thrive more than ever. According to the band Fall Out Boy’s manager, “Ticketmaster has had a monopoly for so long.” Ticketmaster has been able to run the industry quite easily with little to no competition. The company has been able to collaborate with other companies like LiveNation however, a large portion of the revenue from that continues to go to Ticketmaster.
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