You Have Us

http://www.toptenscentral.com/

The Dana-Farber/Brigham and Women’s Cancer Center has released a video ad, called “You Have Us”, that shows they have state of the art technology to treat cancer. Found on the Dana-Farber Cancer Institute’s website, it has a link to the video they created which features physicians Andetta Hunsaker, MD; Tom Thomas, MD, MPH; Charles Fuchs, MD, MPH; and Craig Bunnell, MD, MPH, MBA. This ad shows that the Dana-Farber Center is a high quality center and their ad motivates people to donate or take part in their research.

In the ad they mention that they have been working endlessly to improve their techniques. In the video they said, “The ability, at Dana-Farber Womens, to actually sequence cancers is going to provide a level of care to patients that we’ve never imagined before”. This compels the audience to think that Dana-Farber is improving and caring for their patients very well which gives them the incentive to seek treatment from this facility. The video also stated that “when we identify lung cancer, it’s about the size of a grain of sand”. This shows that this Center has very effective methods of discovery.

In the ad they also showed doctors in scrubs talking, which brings out the pathos in the audience because they know that the doctors working there are very dedicated to their jobs and want to help people to the best of their abilities. The ad also pictures doctors and scientists looking at labs and results and using new CT scanners, which also shows the audience that this foundation is a place that is working very hard to come up with new ways to detect cancer a lot sooner than we could’ve imagined before.