Social Media Marketing

www.martechadvisor.com

“The average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day, accounting for 28pc of the total time spent on the internet.” With this many people in our society using social media , it would would be naive for a marketer to not want to sell or advertise products via social media. Just like any other marketing schemes, there are many psychological aspects that go into social media marketing.

Social media is the perfect place to spread your brand name and share your products to more customers. There are many different tactics marketers could use. One of them is the reciprocity tactic on your social channels. “This means to take a closer look at your audience to better understand what they like and expect. Figure out what compels them to engage and come up with an offer that they’re likely to share with friends.” One ways you can go at this is to Identify what kind of influencers your target audience idolizes. This strategy allows your company to gain trust and connect with your audience even more. Trust is an important factor in influencing conversions and engagement.So how should you gain trust with your audicence? Start by associating with people or brands that your target audience already trusts. By doing this your company builds  relationships with influencers who can give your brand more credibility. Connecting with your audience is one of the simplest ways to have your audience engage with your company or products. This neuromarketing tactic makes use of the emotional reaction that’s triggered when people feel connected to you. When people feel close to you and can relate to you, there’s a great chance they’ll engage with your company. Also, by using an influencer that your audience follow, they'll want follow what they're doing and potentially purchase the product that is being advertised. This indirectly relates to the study of psychology by having your audience try to “fit in”. By buying the product being advertised by an influencer, they'll feel a sense of belonging.

There are other simple approaches marketers could use for social media marketing. One way is to engage in everyday emotions such as laughter.  “Laughter is one of the most effective tools for forming a strong emotional bond with people. Like Chipotle does , you can use wit and humor to connect with your Twitter followers. The Mexican grill has a deep understanding of their target audience and the kind of humor they’ll likely appreciate. This helps them avoid using humor that their followers might find offensive or lame.” Also, by using a positive/meaningful ad associated with your product, like chipotle. This builds a better connection with your audience and really leaves a mark with their remembrance of the product.  Most of the mainstream social media sites offer a “sharing or liking” system. For example, If a product such as downey uses a cute baby in their ad appealing to many viewers, this can potentially get shared all around, connecting to more and more of an audience. When a customer is in need of a detergent, they can recall how cute of an ad Downey and direct their purchase to their products. A comedic approach is just one of many emotions a company can use to better their social media marketing.