Behavioral Economics

Source:http://www.iss.udc.es

RESEARCH TOPIC/Title: Behavioral Economics

• KEY ECONOMIC PRINCIPLE I’M ADDRESSING:  People (usually) respond to incentives in predictable ways.

• OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE: How do companies use psychology to create more effective incentives for consumers?

• 3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION:

• What data/info is used to influence a consumers purchase?
• Psychology Today

• Why do companies consider neurotransmitters when marketing?
• Psychology Today
• Unbounce

• How do companies use psychology for their marketing campaigns?
• Fast Company
• Mad Marketer