How the Growth of the Golf Industry Has Benefited the Game

Map of Golf Courses in India
Maps of India

When somebody thinks of golf, they think about the timeless courses in the UK or the well manicured venues in the United States, but these are not only places that golf thrives. With golf’s continued growth in popularity since the late 20th century, people in other countries, such as India, have taken up the game as well. In July of 2010, Anil Mulchandani, an author for the magazine India Today, wrote an article called “It's Tee Time: More and More Women Across Different Age Groups and Professions Are Taking Up Golf” which depicts the drastic increase in popularity golf had with the residents of Ahmedabad. This goes to show how the growth of golf’s popularity has benefited the game by diversifying the people who play the game through introducing it to new regions and attracting more women towards the game.

By introducing  golf to new areas, the golf industry has allowed the game to grow. Sameer Sinha, the director of Kensville Golf and Country Club, in saying that the amount of golfers in Ahmedabad has increased by over 600% over the course of a few years. This huge growth in golfers shows the benefits of having the game introduced to new areas because new markets are introduced which allows the golf industry to make a larger profit. Therefore, by growing the global presence of the game, the golf industry is benefited through a growth in their market.
Similarly, the game of golf has also become more popular among women. This is once again depicted by Mulchandani when he cites the reasons that many women in India have picked up the game such as it being as a way to “ relax and unwind” or as a way to “[spend] time with family”. This new interest in golf from women can be seen worldwide and can be attributed to a number of factors, some of which being that more cultures hold women in equal esteem as men, most golf clubs allow women to play, and because more women are now working and therefore have the money to spend on golf. This growth of women's golf has benefited the game because more people are going out and playing which is supporting the sport.

Now that I know how the golf industry grew, I will research how this growth affected golf equipment and clothing manufacturers.