How do brands launch new collections

source: http://fashionstylesite.com

• KEY ECONOMIC PRINCIPLE I’M ADDRESSING:   2. People (usually) respond to incentives in predictable ways. 4. Institutions are the “rules of the game” that influence choices.

• OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE: How do companies create incentives to make certain fashions popular in society?

• 3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION
• Set a new trend
• https://www.fastcodesign.com/3025913/how-do-fashion-trends-start
• The wall street journal
• Bustle 
• Fashion show
• Vogue
• London Fashion Week
• The Wall Street Journal
• Advertising
• CNN Fashion
• Digiday