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- KEY ECONOMIC PRINCIPLE I’M ADDRESSING: Institutions are the “rules of the game” that influence choices (4), People (usually) respond to incentives in predictable ways (2)
- OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE:
How do companies like Lululemon/American Apparel/Abercrombie and Fitch incentive customers to buy their products despite facing many controversies?
- 3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION
- Why and what do the CEO’s say that cause controversy?
- Reasons why Abercrombie CEO got fired- The Street
- Lululemon “fat shaming comments” -Mashable Article
- How has this affected the net value of these companies?
- Lululemon falling behind on its competitors CNBC
- CEO talks about the loss of 17% of the company net worth CEO losses 600 mil
- Why do consumers still shop at these type of stores?
- How Lululemon markets their apparel Huffington Post
- Why teens stopped shopping at Abercrombie The Guardian
Maybe get rid of the extra space between your first and second sub questions to make it look neater!
ReplyDeleteI really like your topic. I would just intent your principles in a list so it would look neater.
ReplyDelete