Source: www.canstarblue.co.
Coffee used to be no more than $1. Today, people are willing to pay ten times that amount for something just as simple. In the article, “Why does this coffee cost $10?,” author Dana Schuster of the New York Post, which is a credible source because it is updated and revised daily, argues companies/businesses and customers reasoning for selling and buying such expensive coffee. Businesses and major coffee corporations sell their coffee at high prices because people and customers will buy their coffee regardless of the ridiculous price because they love the taste and the qualities it gives them.
One of the basic reasons as to why people will pay for such high coffee prices is because they like the taste. Every coffee brand has a different taste that attracts different kinds of people to it, regardless of price. Though Dunkin' Donuts is much cheaper than Starbucks, people still go to Starbucks because they genuinely like the coffee, not the price. Author Dana Schuster cites that “Dunkin’ Donuts, where a small cappuccino costs just $2.29, overtakes Starbucks, where a small cappuccino runs $3.25.” It’s obvious that you would get the better deal at Dunkin,' but Starbucks is stills so popular. Certain coffee brands, specifically self run businesses, are quite popular among the population because they import specialized coffee beans and ingredients. These products can get to be expensive, so the business will have to charge more in order to make a profit. Personally, I like to buy coffee from Dunkin' Donuts because it's pretty cheap and I really like the taste.
Though taste is one of the biggest factors in coffee choice, psychology factors can also play a part. People tend to feel smarter when they drink coffee because coffee is considered a more mature drink. When we walk around holding our cup of coffee we want people to see it and know that we are drinking coffee. Schuster cites that “drinking coffee became an “experience” that showed someone was smart and cultured.” It wasn’t until the mid 90’s, when Starbucks hit New York, that this coffee drinking culture became so popular. Now, coffee chains such as Starbucks and Dunkin' Donuts are more popular than ever. People drink from these two chains the most because they are the popular brands. We walk around school or our workplace holding the Dunkin' or Starbucks drink hoping that people will notice. When others notice, we are happy that we have it, we don’t care how much we paid for it.
Though taste is one of the biggest factors in coffee choice, psychology factors can also play a part. People tend to feel smarter when they drink coffee because coffee is considered a more mature drink. When we walk around holding our cup of coffee we want people to see it and know that we are drinking coffee. Schuster cites that “drinking coffee became an “experience” that showed someone was smart and cultured.” It wasn’t until the mid 90’s, when Starbucks hit New York, that this coffee drinking culture became so popular. Now, coffee chains such as Starbucks and Dunkin' Donuts are more popular than ever. People drink from these two chains the most because they are the popular brands. We walk around school or our workplace holding the Dunkin' or Starbucks drink hoping that people will notice. When others notice, we are happy that we have it, we don’t care how much we paid for it.
Future question: How do each of these coffee corporations keep their business running outside of the shops?
No comments:
Post a Comment